Do Design

144 pages
12 x 2 x 18 cm

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Designer Alan Moore invites us to rethink not only what we produce – whether it’s a website, a handmade chair, or a business – but how and why. With examples from Apple, Yeo Valley and Blitz Motorcycles, we are encouraged to ask: Is it useful and considered. Is it a thing of beauty?

Do Design will inspire you to:

• Improve your creative process


• Raise the quality and craft of your work


• Consider the experience as much as the product


• Adopt simplicity, utility and honesty as guiding principles

We are creative beings. We love to make things. This book will inspire you to create better things for better reasons. Things that people will love – for a long time to come.

The Do Book Company is an independent publishing house based in east London. They publish inspirational pocket guides for creative entrepreneurs, makers and Doers.

Ikon aims to ship all orders to you as promptly as possible.

Standard UK shipping costs £4.50, is fully tracked and usually takes 2-4 days.

UK orders over £50 in value qualify for free shipping.

Standard International orders under £50 will cost £12, fully tracked. Orders over £50 will cost £25.

We offer a collect in store option at checkout.

If, for any reason you are not entirely satisfied with your order, Ikon will refund the value of the goods supplied. Click here for more information.